Gaming

The Star Gold Coast

Broadbeach, Australia

Brief:

To promote a new gaming zone with a memorable, sensory experience.

Overview:

Simtech worked closely with The Star Entertainment Group to design and manufacture a variety of LED displays that promoted The Star Gold Coast’s new gaming zone. This included a large hanging display, two LED column wraps, a LED ceiling display, curved jackpot displays and a transparent LED display. All LED displays are interconnected and run a specialised media delivery system where animated content is synchronised across the entire zone. Additionally, we orchestrated an exclusive animated storm sequence that triggers a show every 15 minutes. A large animated event occurs every hour that is connected to the audio and lighting system of the venue.